CLIENT
frank body
YEAR
2023
MY ROLE
Packaging Design
Final Art
Wrapped up in frank.
For the upcoming Holiday 2023, the creative direction takes the frank brand, and voice, to a new height. The distinctive frank tone and language is enhanced by bold typography on packaging to communicate product benefits, holiday fun, and frankness.
Each kit has its own unique personality and looks even better when grouped together. This is the perfect holiday gift from frank, designed exclusively for you.
PACKAGING MOODBOARD
The idea.
Packaging uses foiled, noisy tape full of F words, colour ways that speak to a new packaging direction, and playful word repetition to create a youthful, festive, and giftable feel.
Fuchsia and Orange were selected to complement and accentuate the softer colours in frank’s product range. The contrast between the vibrant colour palette, black, and a silver foil work together to create a youthful, energetic and festive feeling.
