CLIENT
frank body
YEAR
2023
MY ROLE
Visual Identity
Social Media Design
Personal care for every human,
every body, every day.
In 2021, frank body launched “Everyday,” a series of affordable, clean, personal care products that could complement frank body’s Masterbrand range.
After analysing the data of their top performing SKU’s, they identified an opportunity to evolve the range and take it to mass pharmacy and grocery.
SOCIAL MEDIA DESIGN
Digital Application
One month into the launch, frank body felt as though their socials were looking too “lo-fi” and wanted to see more brand building content interwoven into their channels.
Since Everyday by frank body was still in an establishment phase, it was important to incorporate brand-building content into the existing lo-fi content to create a more cohesive and effective page.
In order to achieve this whilst maintaining their strong conversation rates, the team recommended some fresh content pillars, along with elevated visuals and templates to incorporate their new visual identity and establish consistent branding.
SOCIAL MEDIA DESIGN
Establishing Everyday’s social aesthetic.
New design templates were created for Everyday's social media to improve brand consistency. The brand's existing aesthetic was utilised, and new templates were incorporated to showcase product benefits and highlight ingredients.
The brand identity was enhanced by utilising the four Everyday colourways and the existing secondary logo, which allowed for more flexibility and creative opportunities.
To hold information, sleek grid layouts were developed using the existing linework present on product vessels. A new pill-shape was also introduced to house headers and CTAs, taking inspiration from the round product vessels.
